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Writing
What it takes to build the right thing, in the right order, for the right reasons.
Strategy · 1 min read
The Why Hiding in the Metrics
The more important the metric, the more you need to understand what influences it. Metrics measure activity. They tell you what happened. They can't tell you why they matter.
September 2026
Cognition · 1 min read
Your AI Voice Might Actually Be Yours
We've built systems that write like us and we're never going back. Why would we? Now we need to learn how to write like ourselves again. The paradox of
July 2026
Strategy · 1 min read
The 60% Solution: The Right Strategy for Mature Companies
Startups need precision. When you're building from zero, you can afford to align 80% or more of the company behind a single strategic direction. There's no
July 2026
Strategy · 1 min read
The One Skill That Made My MBA Worth It
The one, most important skill I learned getting an MBA and it's probably not what you think. It's about synthesizing ideas and communicating them to others.
May 2026
Strategy · 1 min read
Beyond Strategy: The Four Forces That Trap Companies at Their Current Scale
Companies that are constrained by four structural forces. Learn what actually prevents scale and how to address each constraint systematically.
May 2026
Cognition · 1 min read
Thinking About Thinking: The Missing Layer in AI Product Strategy
Every user arrives at your product with a mental model already in place. A set of assumptions about how things work, what actions lead to what outcomes, where to look when something goes wrong.
May 2026
Product Strategy · 1 min read
The shape of good strategy
Most strategy documents are elaborate todo lists disguised as plans. Good strategy makes hard choices explicit — here's how to tell the difference.
May 2026
Technical Decisions · 1 min read
Architecture decisions that stick
A lightweight pattern for writing ADRs that your future team will actually read, understand, and thank you for.
April 2026
Engineering Culture · 1 min read
Speed without burnout
The teams that sustain velocity over years don't sprint harder — they invest in developer experience and the discipline of saying no.
March 2026